On Wednesday, August 13, 2014, Kevin Roth, CEO of VISTAMATIC, accepted the #ALS #IceBucketChallenge in support of raising awareness and funds for ALS (Amyotrophic Lateral Sclerosis). The now-iconic campaign inspired millions around the world to take action for a cause that touches countless lives. With a bucket of ice water and a big heart, Kevin stood proudly to represent both himself and the VISTAMATIC family.
A Message of Leadership and Compassion
“I believe it’s important—not just as individuals, but as leaders and companies—to use our voices to support meaningful causes,” said Kevin Roth. “Raising awareness for serious illnesses like ALS is not optional; it’s a moral obligation. I’m proud to support a movement that funds critical research. If all it takes is getting soaked in ice water to spark that awareness, I’ll gladly do it.”
Kevin’s involvement exemplifies VISTAMATIC’s deep-rooted values. The challenge was more than a personal gesture—it was a statement of solidarity, compassion, and corporate responsibility. At a time when social campaigns were gaining momentum, VISTAMATIC was proud to be part of a global call to action that brought attention to a disease often overlooked.
Expanding the Challenge: A Company-Wide Initiative
Inspired by Kevin’s example and the global support surrounding the Ice Bucket Challenge, VISTAMATIC decided to extend the opportunity to its entire team. In the following week, the company planned a group-wide challenge, encouraging employees at all levels—from factory floor workers to office staff—to take part. The aim was to build unity while making a meaningful difference.
Why ALS Awareness Matters
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. It impacts thousands of people every year, often stripping them of the ability to speak, move, or breathe. The Ice Bucket Challenge brought long-overdue visibility and funding to a disease in need of both.
For VISTAMATIC, supporting ALS research is aligned with its belief in better healthcare outcomes—for patients, families, and the medical community as a whole. The company’s work in privacy glass for healthcare environments is rooted in creating safer, more dignified spaces. Supporting ALS awareness was a natural extension of this mission.
Looking Ahead
VISTAMATIC remains committed to supporting causes that matter. The Ice Bucket Challenge may have been a moment in time, but the impact continues. From leadership to team participation, every splash of cold water was a symbol of hope. Through awareness, action, and compassion, VISTAMATIC hopes to be a small part of big change.
Be sure to follow our social media for highlights from the team’s challenge and to learn how you can continue supporting ALS research. Together, we can make a difference—one bucket at a time.